Invity – Youth Activating Eye Serum Review

Uses innovative, nature-identical ingredients to holistically address signs of aging in the eye area. This is a great option if you’re looking for a scientifically advanced, vegan anti-aging eye serum.

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Overview: Invity – Youth Activating Eye Serum

Video: Invity's Youth Activating Eye Serum

Verdict: Uses innovative, nature-identical ingredients to holistically address signs of aging in the eye area. This is a great option if you're looking for a scientifically advanced, vegan anti-aging eye serum.

Best for: Addressing common eye area concerns, including crow's feet, dark circles, wrinkles, fine lines, creases, laxity, puffiness, and eye bags.

Avoid if: You have sensitivities to Malassezia or prone to Fungal Acne outbreaks.

Skin Type: All skin types.

Brand & Product Line: Invity, Skincare

Type: Eye serum

Color: Off-white

Consistency: Lightweight

Finish: Non-greasy, Quick-absorbing

Clean Beauty: Vegan, Cruelty-free


  • Innovative Key Ingredients – Contains vegan bioidentical human elastin and potent botanical extracts, effectively nourishing and restoring the delicate skin around the eyes.
  • Holistic Approach – This serum provides a comprehensive solution for multiple concerns, including wrinkles, firmness, hydration, dark circles, and puffiness, making it a one-stop shop for holistic eye care.
  • Smart Packaging – The airless pump dispenser is designed to be both user-friendly and efficient, preventing wastage, ensuring accurate dosing, and protecting the serum from oxidation and external contaminants, thus maintaining its efficacy. Additionally, its leak-proof design makes it perfect for travel, providing convenience for those on the go. 
  • Clean Formulation: The brand's commitment to vegan and cruelty-free formulations without harmful ingredients aligns with the growing demand for natural and safe skincare options. 
  • Proven Results – The product claims positive results based on user experience surveys and in-house efficacy studies.


  • Opaque Container – While opacity is essential to protect photosensitive ingredients, it makes it hard to gauge how much serum is left and when to replenish.
  • Potential Sensitivity – Some ingredients are not considered EU Allergen-Free and may not be suitable for individuals with sensitivities to Malassezia or prone to Fungal Acne outbreaks.
  • Premium Pricing – Anti-aging products are often costly, making them inaccessible to those on a budget.

Product Review: Packaging, Formulation, Results


The packaging features the brand's signature dark forest green color and contains 15ml of the serum. The Youth Activating Eye Serum is delivered through a very user-friendly and sleekly designed airless pump.

Airless pumps are ideal for eye serums as they provide just the right amount of product needed, minimizing wastage and ensuring that the correct amount is used every time.

Additionally, this type of dispenser will help preserve the serum's life and efficacy by preventing oxidation and protecting it from external contaminants. This is especially important for eye serums, where hygiene is critical.

Airless dispensers are also practical for on-the-go use since they are leak-proof and spill-resistant. This makes them convenient for those who frequently travel.

The container is opaque, which is needed to protect its photosensitive ingredients. However, this also makes it hard to determine how much serum is still available and when you need a replacement.

The premium packaging also signals an extra expense that will reflect on the pricing.

Product Labels & Claims:

Key Claims:

  1. Reduces Eyebags and Puffiness: Expertly formulated to combat under-eye bags and puffiness, making your eyes more refreshed and alert.
    ✓ – Chenopodium Quinoa Seed Extract, which helps reduce under-eye fat by stimulating adipocyte lipolysis, and Elderberry Flower Extract and Silanetriol, which provide antioxidant properties. Additionally, NAD supports cellular energy production, which all work together to fight puffiness and give you a refreshed and revitalized look.
  2. Visibly Soften Fine Lines and Wrinkles: This eye serum claims to reduce the appearance of fine lines and wrinkles, helping to create a smoother and more younger-looking eye area.
    ✓ – Ingredients such as sh-Polypeptide-50 (a peptide), Tocopherol (Vitamin E), and NAD support this claim by promoting skin regeneration and reducing oxidative stress. Additionally, Plankton Extract, Silanetriol, and Sambucus Nigra Flower Extract offer antioxidant properties that may contribute to a smoother eye area, reinforcing the serum's potential to soften fine lines and wrinkles.[1]
  3. Fades Dark Circles: This serum is promoted as an effective solution to diminish the appearance of dark circles, promoting brighter and more refreshed eyes.
    ✓ – Plankton Extract and Elderberry Flower Extract offer antioxidant properties that help reduce oxidative stress and inflammation, contributing to the fading of dark circles. Additionally, Nicotinamide Adenine Dinucleotide (NAD) and Silanetriol may support overall skin health, also potentially leading to a reduction in the appearance of undereye circles.[2]
  4. Enhances Elasticity & Firmness: This results in a more lifted and toned appearance around the eyes.
    ✓ – sh-Polypeptide-50 (a peptide) stimulates collagen production in addition to the antioxidant-rich botanical extracts to support skin strength and resilience. The serum features a unique innovation, one of the world's first vegan bioidentical human elastin, to boost collagen and elastin production.[3]
  5. Hydrates and Nourishes: Designed to provide deep nourishment, promoting the restoration of the delicate skin surrounding your eyes.
    ✓ – Ingredients including 1,3 Propanediol, Caprylic/Capric Triglycerides, Cetearyl Olivate, Sorbitan Olivate, and Alginic Acid, work in tandem to maintain skin moisture, form protective barriers, and provide a soothing effect. This comprehensive approach promotes the restoration of the delicate eye area, ensuring a well-nourished and hydrated appearance.
  6. Lessens Under-Eye Redness and Roughness: Reduces under-eye redness by calming inflammation and smoothens rough skin, leaving the eye area looking more even and rejuvenated.
    ✓ – The combination of Silanetriol, Elderberry Flower Extract, and Chenopodium Quinoa Seed Extract helps to soothe the skin and reduce inflammation. This effectively reduces redness under the eyes, resulting in revitalized and refreshed eyes.
  7. Clean Formulation: Formulated without mineral oils, parabens, phenoxyethanol, synthetic color and fragrances, sulfates, phthalates, DEA, TEA. Natural Plant-Derived & Nature Identical Ingredients. Vegan Friendly & Cruelty-Free.
    ✓ -The brand is dedicated to being environmentally friendly and cruelty-free, which is evident in their use of vegan formulations. They use only natural plant-derived and nature-identical ingredients, ensuring that their process from development to final production is free from animal testing. This commitment is aligned with their ethos, offering consumers an ethically conscious skincare solution that is free from potentially harmful substances.

It's important to note that the effectiveness of the product depends on the concentration of these ingredients, the product's formulation, and individual skin types. While the ingredients align with the claims, results can vary from person to person. It's always advisable to perform a patch test and consult with a dermatologist if you have specific skin concerns or sensitivities.

Ingredient Analysis

Disclaimer: The ingredient analysis provided in this review is based on the information available from the product's labeling and official documentation. While every effort has been made to provide accurate and comprehensive insights into the product's ingredients, it's important to note that we are not the formulator of this product.

The performance and safety of skincare products can vary from person to person, and individual experiences may differ. As with any skincare product, it's advisable to perform a patch test and consult with a dermatologist if you have specific skin concerns or sensitivities.

Notable Ingredients & Analysis:

Complete Ingredients: Aqua, 1,3 Propanediol, Caprylic/Capric Triglycerides, C13-15 Alkane, Cetearyl Olivate, Sorbitan Olivate, Butylene Glycol, Chenopodium Quinoa Seed Extract, Silanetriol, Xanthan Gum, Tocopherol, Alginic Acid, Lecithin, Sclerotium Gum, sh-Polypeptide-50, Nicotinamide Adenine Dinucleotide (NAD), Sambucus Nigra Flower Extract, Plankton Extract, Pullulan, Benzyl Alcohol, Glyceryl Caprylate, Sodium Phytate, Glyceryl Undecylenate, Citric Acid.

Key Active Ingredients:
Nicotinamide Adenine Dinucleotide (NAD)
  • Description: NAD is a coenzyme found in all living cells. It plays a crucial role in cellular energy production and supports various metabolic processes.
  • Benefits: Helps maintain skin health and vitality, making it beneficial for addressing concerns related to aging, skin texture, and overall skin resilience. NAD's presence in skincare products can contribute to a more youthful and rejuvenated complexion.[4, 5]
Chenopodium Quinoa Seed Extract
  • Description: Derived from quinoa seeds, this extract stimulates adipocyte lipolysis, a process that breaks down under-eye fat.
  • Benefits: Recognized for its ability to promote skin strength and firmness. The extract reduces under-eye fat and puffiness, while also improving the overall texture of the skin. This makes it a valuable addition to skincare products designed to address under-eye concerns, including eye bags and wrinkles.[6]
Plankton Extract
  • Description: Plankton extract is a unique biotech ingredient known for its anti-aging properties. It's rich in nutrients and peptides.
  • Benefits: This remarkable ingredient contains antioxidants that protect the skin from environmental stressors and help reduce the appearance of dark circles and wrinkles while contributing to overall skin health. It is particularly effective in products designed to combat the effects of pollution, UV radiation, and aging.[7]
Elderberry Flower / Sambucus Nigra Flower Extract
  • Description: This extract is sourced from elderberry flowers and is a potent antioxidant, containing high levels of polyphenols.
  • Benefits: This natural ingredient is renowned for its ability to safeguard the skin from harmful free radicals, diminish inflammation, and provide a soothing and calming effect. It's particularly useful in addressing issues like skin irritation, redness, and puffiness, making it an excellent addition to products designed for sensitive or stressed skin. Additionally, it reduces puffiness around the eyes while protecting the skin from oxidative stress and free radicals, thereby preventing premature aging.[8]
Alginic Acid
  • Description: Also known as sodium alginate, it is derived from algae and is used in skincare products for its texture-enhancing properties.
    Benefits: Excels at retaining moisture, soothing the skin, and improving texture. Not only does it provide hydration, but it also has a calming effect on irritated skin.[9]
  • Description: Silanetriol is known for its antioxidant properties and is utilized in skincare for its skin-protective qualities.
  • Benefits: Acts as a potent antioxidant, effectively shielding the skin from free radicals, reducing oxidative stress, and ultimately promoting a healthier, more resilient complexion. Its protective properties help combat premature aging, maintain skin hydration, and soothe irritation, making it a valuable addition to skincare formulations designed to address a range of skin concerns.[10]
Additional Key Functionalities:
  • Antioxidant: Tocopherol (Vitamin E), Sambucus Nigra Flower Extract, Silanetriol
  • Anti-aging: Tocopherol (Vitamin E), Nicotinamide Adenine Dinucleotide
  • Soothing: Sambucus Nigra Flower Extract
  • Collagen-Producing: Sh-Polypeptide-50 (Peptides)
  • Softening, Improves Texture: Sorbitan Olivate, Alginic Acid, Lecithin, Glyceryl Undecylenate
Other Functional Categories of Ingredients:
  • Buffering: Citric Acid
  • Chelating: Sodium Phytate
  • Emollient: Caprylic/​Capric Triglycerides, C13-15 Alkane, Lecithin, Glyceryl Undecylenate
  • Emulsifying: Cetearyl Olivate, Sorbitan Olivate, Lecithin, Glyceryl Undecylenate
  • Moisturizer/humectant: 1,3-Propanediol, Butylene Glycol
  • Preservative: Benzyl Alcohol, Glyceryl Caprylate
  • Solvent: Aqua, 1,3-Propanediol, C13-15 Alkane, Butylene Glycol, Benzyl Alcohol
  • Viscosity controlling: Xanthan Gum, Alginic Acid, Sclerotium Gum, Benzyl Alcohol

Tried & Tested

Our beauty tester, Michelle, recently put the Youth Activating Eye Serum to the test.

Her experience with eye products sheds light on a common concern shared by those who rely on makeup to address under-eye issues, especially as the seasons change and her skin's needs evolve.

Michelle's frustration stems from using primers and concealers with varying formulations. This sometimes leads to creasing when combined with different foundations and powders. Like many of us, she would rather address root causes than an endless parade of quick fixes.

The application process is straightforward. A quick anti-clockwise twist unlocks the pump, allowing you to dispense a small amount of serum onto your fingertip with a gentle press. Use your fourth finger to delicately pat the serum around and under your eyes. This easy-to-use design will seamlessly integrate into any skincare routine for morning or nighttime use. 

! Remember to use your ring finger when applying eye serum. The delicate skin under the eyes is thin and sensitive, so using a light touch is important to avoid tugging and stretching. Your ring finger, naturally weaker than your index or middle finger, can help you apply gentle pressure without causing unnecessary friction or irritation. Minimizing pressure and friction can help prevent fine lines and other signs of aging from forming around your eyes.

Michelle found the serum is non-greasy and quickly absorbs, pairing well with her moisturizer. It also blended well without pilling when used with concealer and foundation, addressing one of her key concerns.

The Youth Activating Eye Serum‘s lightweight texture is perfectly tailored to the delicate eye area, striking a balance between light and nourishing. It applied smoothly without leaving any sticky residue. 

She noticed that the serum also helped to reduce the creasing of her under-eye concealer, resulting in a significantly improved overall finish of her makeup.

However, while the serum provided instant hydration, the effect didn't last the entire day.

Achieving lasting changes, especially when it comes to wrinkles, as expected, may require consistent and extended use.

This Youth Activating Eye Serum is designed for those in it for the long haul, focusing on gradual and long-term changes.

Safety & Allergen Concerns

We'll make sure to flag any potential safety concerns related to the product. This is particularly important when certain ingredients may cause allergic reactions or irritate specific skin types.

The Good:

  • Paraben-Free
  • Sulfate-Free
  • Silicone-Free
  • Reef-safe
  • Minimal Ingredients

The Bad:

  • Not EU Allergen-Free
  • Not Fungal Acne (Malassezia) Safe: Cetearyl Olivate, Glyceryl Undecylenate, Sorbitan Olivate. Avoid if you have sensitivities to Malassezia or prone to Fungal Acne outbreaks.

About the Brand

In 2021, Eugene He launched Invity, a vertically integrated longevity startup that specializes in creating cutting-edge anti-aging supplements and skincare(“Vertically integrated” means they are involved in every step of the product development process, ensuring complete control and transparency.)

Drawing from his expertise in clinical naturopathy and phytochemistry research, he recognizes the link between skin health and overall well-being.

Scientific Focus

At the heart of Invity's skincare and supplement line is NMN, or Nicotinamide Mononucleotide.

NMN plays a pivotal role in energy production within the body, as it activates NAD+, or Nicotinamide Adenine Dinucleotide, a vital coenzyme.

This coenzyme's levels naturally decline with age, leading to reduced energy production, various age-related symptoms, and overall health decline.

Invity's approach is simple but effective: by increasing NAD+ levels, primarily through NMN, they aim to reverse the effects of aging, providing more energy and improved health.

To ensure the quality and safety of their products, Invity employs vertical integration, overseeing every step of the production process from research and development to the final product.

They also champion community-driven research, enlisting the expertise of a global network of scientists who share a passion for longevity and wellness.

In line with their commitment to excellence, Invity adheres to stringent quality standards, including GMP (Good Manufacturing Practices), FDA (U.S. Food and Drug Administration), USP (United States Pharmacopeia), GRAS (Generally Recognized as Safe), and ISO (International Organization for Standardization).

Skincare & Healthcare

Skincare has evolved from personal care to an integral part of healthcare.

Invity's research dating back to 2006 emphasizes the connection between skin health and overall well-being. Our skin's condition is a reflection of our underlying health.

Invity's approach to skin health goes beyond the surface and focuses on the skin microbiome, as well as the impact of NAD+, sirtuins, and AMPK.

Their main focus is advanced delivery systems, especially emulsion and liposomal technologies, that effectively penetrate the skin and produce scientifically validated skincare results.

The challenge is effectively delivering these ingredients to the right depth in the skin to achieve consistent results.

Their team actively identifies compounds that can work transdermally, inducing cellular energy within skin cells.

This dual approach, balancing both efficacy and practicality, ensures that skincare solutions are not only effective but also feasible for consumers.

Clean Ingredients & Green Chemistry

It's crucial to note that technology, while a powerful tool, should be handled with care.

In the quest for a “free pass channel” for active ingredients into the skin, there is a potential risk of harmful substances penetrating the skin if used by an inexperienced chemist or formulator.

This company exclusively uses safe, clean, and tested ingredients in their formulations. They prioritize product purity for optimal skin absorption.

Invity also partners with accredited labs to test raw materials and finished products, ensuring potency and accuracy for consumers.

The brand also has a strong commitment to eco-friendliness and inclusivity. All of their products are vegan and use natural or nature-identical ingredients.

This approach caters to a diverse range of dietary choices and lifestyles, making their products a versatile and inclusive choice for a wide range of consumers.

Considerations Before You Buy

While Invity offers a promising approach to skincare, it's essential to consider a few factors.

The brand's dedication to cutting-edge research and high-quality ingredients may result in premium pricing, which may not be accessible to those with limited skincare budgets.

As with any skincare regimen, individual results can vary due to unique skin types and conditions.

Invity's formulations can also be complex, with multiple active ingredients, which might be overwhelming if you prefer minimalist skincare routines.

Invity presents an exciting intersection of science and skincare, promising not just superficial improvements but youthful skin from within.

After trying out some of their products, we were very impressed and highly recommend exploring the brand to find what suits your individual needs and expectations.


  1. Spada, F., Lui, A. H., & Barnes, T. M. (2019). Use of formulations for sensitive skin improves the visible signs of aging, including wrinkle size and elasticity. Clinical, cosmetic and investigational dermatology, 415-425.
  2. Pilkington, S. J., Belden, S., & Miller, R. A. (2015). The tricky tear trough: a review of topical cosmeceuticals for periorbital skin rejuvenation. The Journal of clinical and aesthetic dermatology8(9), 39.
  3. Bay, E. Y., & Topal, I. O. (2023). Aging Skin and Anti-Aging Strategies. Exploratory Research and Hypothesis in Medicine8(3), 269-279.
  4. Otte, N., Borelli, C., & Korting, H. C. (2005). Nicotinamide–biologic actions of an emerging cosmetic ingredient. International journal of cosmetic science27(5), 255-261.
  5. Sun, P., Qie, S., & Pan, B. (2022). Nicotinamide Riboside will Play an Important Role in Anti-aging Therapy in Humans, Especially in the Face Skin Anti-aging Treatment. Aesthetic plastic surgery46(Suppl 1), 192-194.
  6. Shah, S., Khan, Y., & Yan, H. (2022). The Phytochemical, Pharmacological and Medicinal Evaluation of Quinoa (Chenopodium quinoa Willd.)Pakistan Journal of Weed Science Research28(2), 138.
  7. Resende, D. I., Ferreira, M., Magalhães, C., Lobo, J. S., Sousa, E., & Almeida, I. F. (2021). Trends in the use of marine ingredients in anti-aging cosmetics. Algal Research55, 102273.
  8. Stanković, M., Živković, J., Tadić, V., & Arsić, I. (2017, September). Skin protection against solar UV radiation by natural plant products: extracts from elder fruit (Sambucus nigra L.). In The Fifth International Conference on Radiation and Applications in Various Fields of Research, RAD Conference Proceedings (Vol. 2, pp. 231-6).
  9. Jayawardena, T. U., Sanjeewa, K. A., Wang, L., Kim, W. S., Lee, T. K., Kim, Y. T., & Jeon, Y. J. (2020). Alginic acid from padina boryana Abate particulate matter-induced inflammatory responses in keratinocytes and dermal fibroblasts. Molecules25(23), 5746.
  10. Iglesia, S., Kononov, T., & Zahr, A. S. (2022). A multi‐functional anti‐aging moisturizer maintains a diverse and balanced facial skin microbiome. Journal of Applied Microbiology133(3), 1791-1799.


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Michelle Evans
Michelle Evans is an esthetician specializing in skincare and hair removal. Her battle with acne throughout her 20's has fueled a lifelong passion for health & beauty. “Knowledge is a gift and you have the opportunity to educate and empower with it.” Michelle believes that everyone should be able to look and feel their best.